Vinyl Countdown’s Growth in Whitchurch
Collectables and analogue media are booming in 2026 as A.I. rises and people rediscover the value of physical media. When I first walked into Vinyl Countdown in Whitchurch, I could immediately see the potential.
The business had grown from a market stall into a shop on the High Street over three years, but like many independent retailers in Shropshire and Staffordshire, relying on footfall alone can limit growth. All the right ingredients were there. It just needed a content marketing strategy to take the shop window from the street to the phone screen.
The Results
Within the first month, Vinyl Countdown in Whitchurch grew from averaging 100–300 views per video to over 100,000 views, increasing their social media reach by more than 600% while also driving strong follower growth. This surge in visibility significantly boosted the store’s awareness, leading to increased footfall and higher in-store sales.
It’s a great example of how high street retailers need an active and strategic social media presence to help their business not just survive, but thrive in today’s digital-first world. 🚀
“Phil at wis socials was professional, knowledgeable, and incredibly creative with our social media content. His engaging video strategy was implemented in a short timeframe and delivered a huge uplift across all of our platforms. We’ve seen a significant increase in visibility, engagement, and overall awareness for the business.”